Sage smudging has become a viral trend. What's the truth behind the smoke? "Saging" has become common in movies, TV shows, social media, and cleansing rituals - people burning sage bundles in the hope of purifying space and clearing bad energy. Instead of healing, the appropriated use of saging in popular culture is having a harmful effect. Indigenous communities have tended a relationship with white sage for thousands of generations. White sage (Salvia apiana) only occurs in southern California and northern Baja California, Mexico. Today, poachers are stealing metric tons of this plant from the wild to supply international demand. Saging the World spotlights the ecological and cultural issues intertwined with white sage, centering the voices of Native advocates who have long protected and cherished this plant.