Walk into the produce section of the grocery store and you'll see big, beautiful heads of broccoli. Grow it at home, and the plants make small stems that taste as good or better but are a fraction of the size. Bite into a homegrown tomato and you'll experience flavor and juiciness far superior to what you find in the store. What's going on here? Why are store bought and home grown fruits and vegetable so different? It starts with the seed. In this episode, we discover the world of vegetables seeds, starting with breeding. We learn about the four different target markets for vegetable breeders: commercial farmers, home growers, farmer's market farmers, and the growers who grow the seedlings that we buy in the nursery.